Fletchers Forum

Fletchers continues to deliver great results for vendors

‘Correct appraisal key to selling swiftly’

Fletchers says it’s selling consistently, especially in suburbs such as Doncaster, Templestowe and Bulleen where properties are fetching good prices and regularly being sold within a matter of a few weeks.
Asked why he thought Fletchers was such a success, Sales Manager, Peter Fort said: “We believe if you have the right attitude, you can sell in any market with properly priced properties. “Professional marketing and appropriate attention to presentation will ensure a satisfactory outcome.
“Accurate assessment of a property is critical. If it is appraised correctly from the outset then the vendor is on the path to success. Some agents overstate prices simply to get the listing and instead of being sold, the property sits on the market for months. On the other hand we assess a property carefully and in doing so set a realistic figure we know will meet the market.
“Presentation is then the next critical stage. Many vendors don’t appreciate the importance of presenting a property in its best light. So, we guide them about how to ensure the property’s appearance is up to the mark,” he said.
“For example, light and space are two factors that influence buyers. We take the time to show owners how to make the property better lit and more spacious. Little things, like cleaning the windows and drawing back the curtains can make a difference.
“Finally, it’s essential to draft a marketing campaign that’s going to work. Once again, owners need professional advice about this, so they can be sure
they’re going to maximize the sale price,” Peter said. “We feel confident that the latest interest rate cuts announced by the Reserve Bank will strengthen the market.”

In support of his claims the market is still healthy, Peter gave some examples of properties that have been sold recently by Fletchers.
“We’ve had some great sales lately. One is 20 Unwin Street, Templestowe. It sold for $880,000. This stunning 1960s low profile 4 bedroom home is a delight, with its bright and spacious rooms. The master bedroom has a magnificent modern ensuite with walk-in robes and there is also a family bathroom plus powder room. A superb residence, it attracted a lot of buyer interest.

“Another home we sold recently is 2 Tully Court, Doncaster. This elevated and updated 3 bedroom home plus study is at the head of a quiet court and sold for
$639,800.

“One beautifully presented home is 3/20 Allen Street, Bulleen. A spacious 3 bedroom villa it achieved the excellent price of $415,000,” Peter said.

“Fletchers also had great success selling 3 Barak Street, Bulleen for $670,000. Superbly constructed, this spacious 4 bedroom home has extensive living and recreation areas on 2 levels. With 3 bathrooms we sold it for a terrific price that thrilled the owners,” he said.

If you are planning to deal in real estate in Doncaster or the surrounding areas, remember Fletchers has been operating there for many years with great success. That alone is enough to recommend them, let alone the expertise and professionalism of their staff.

- Fletchers Property Newsletter December 2008 Edition

Fletchers sells 3 homes in Donvale and another in Doncaster East for a great price.

Fletchers has just sold 3 homes in Donvale and another in Doncaster East and each for a great price. Sales Manager Peter Fort says these sales indicate the market is still steady; if you have the right attitude then you can sell in any market.
“Provided a property is appraised correctly from the outset, that it’s well presented and professionally marketed, it should sell in a reasonable time frame,” he said. “Agents must appraise a property correctly from the beginning because if they don’t vendors are misled about the true value of their home. The property can then languish on the market for months.
“You also need a marketing campaign that works. It needs to be drawn up in consultation with the vendor and target those sectors of the community you know would be interested in the property. Once again owners need professional advice about this, so they can be sure they’re going to maximize the sale price,” Peter said.
“With the latest interest rate cuts announced by the Reserve Bank, the market will be even better now in the lead up to Christmas. “I think the traditional Spring market plus the interest rate cuts will ensure a continuing healthy market. Buyers we already have on our database are keen to buy soon. “There is a healthy mix of investors, empty nestors, first home buyers and those who want to upsize to a 4 bedroom family home. Anyone thinking of making a move would be well advised to speak with us to ensure they get the right advice.

Choosing the wrong agent could cost thousands,” he said. “Fletchers being a long standing family business is renowned for its professionalism and premium results. Peter is delighted with Fletchers latest sales results, which have seen a property at 43 Roy Street, Donvale sold for $499,000. He said this inviting 4 bedroom home had been updated inside and out and was located close to an array of local amenities.

“Another great sale is 3/39 Leslie Street, Donvale which sold for $442,000. This is a meticulously maintained single level villa unit. Featuring 3 bedrooms and 2 bathrooms this traditionally styled home has generous formal and casual living areas,” Peter said.

”One particularly striking residence we sold recently is 8 Colwyn Court, Donvale. Of immense appeal to large or extended families this 6 bedroom property sold for $640,000.

Another beautifully kept home that sold well is 22 Thomas Street, Doncaster East. It went for $479,000 and has many features including 3 double bedrooms. Privately situated behind a tall brick fence this residence is quietly positioned near Beverley Hills Primary School, the bus and Tunstall Square shops.”

If you are planning to deal in real estate in Doncaster East or the surrounding areas, remember Fletchers has been operating there for many years with great success. That alone is enough to recommend them, let alone the expertise and professionalism of their staff.

- Fletchers Property Newsletter November 2008 Edition

Vigorous marketing secures fast sales

How’s this for a success story! Fletchers has just sold 2 homes in Burwood – one before auction and another within 10 days – and both for a great price.
Senior Property Consultant Daiman Kane says the sales indicate the market is still steady despite the uncertainty of the global financial situation. “Fletchers believes if you have the right attitude then you can sell in any market,” he says.
“Some agents have a defeatist frame of mind, but we believe that provided a property is appraised correctly from the outset, that it’s well presented and professionally marketed, it will sell. “Agents must appraise a property correctly from the beginning. Some agents overstate prices simply to get the listing and as a result vendors are misled about the true value of their home. On the other hand we assess a property carefully and in doing so set a realistic figure we know will meet the market. “Finally, you need a marketing campaign that targets those sectors of the community who you know would be interested in the property.

Once again owners need professional advice about this, so they can be sure they’re going to maximize the sale price,” Daiman says.
“With the latest interest rate cuts announced by the Reserve Bank, the market will hopefully be even stronger now in the lead up to Christmas.” Daiman says 16 Gracehill Avenue, Burwood was bought by a young couple before auction.
“This quintessential family home is beautifully presented and thoroughly updated. An elevated 4 bedroom timber home, it is on a generous garden block, close to a primary school, tram, shopping centre and schools such as Mount Scopus and PLC. “Despite the fact there was a lot of interest during the marketing campaign, the vendors decided to accept the purchasers’ offer prior to auction because it was so good,” Daiman says.

Senior Associate David Taylor agrees with Daiman’s assessment of the market and says regardless of how serious the international financial crisis might be, it is apparent the local property market is bearing up well.
“Many people buy into property because it’s stable and in the long term there’s no doubt they will see capital appreciation. The recent sale of 1/14 Iris Street, Burwood is a good example of how easy it is to still sell homes.
“This 2 bedroom home is beautifully presented and was sold for $465,000 after only 10 days. The purchaser saw the property for 15 minutes late one Saturday afternoon, made an offer and bought it! How easy is that?” David says.
If you are planning to deal in real estate in Burwood or the surrounding areas, remember Fletchers has been operating there for many years with great success. That alone is enough to recommend them, let alone the expertise and professionalism of their staff.

- Fletchers Property Newsletter November 2008 Edition